Effective Date: July 2026
This Privacy and Cookies Statement (Privacy Statement) tells you how we collect, use, share, and protect your personal data, and together with the website Terms and Conditions, applies to your use of www.diabetes.ascensia.co.uk (Website).
Our Website is operated by Ascensia Diabetes Care Holdings AG (Ascensia) of Peter Merian-Strasse 90, P.O. Box 4052 Basel, Switzerland, who is the controller of your personal data processed via this Website.
Please read this Privacy Statement to understand how Ascensia may process your personal data provided via our Website.
INDEX
1. Personal Data Collection
2. Your Health-Related Information
3. Marketing
4. Sharing your Personal Data
5. Storing your Personal Data
6. Keeping your Personal Data Secure
7. Use of Cookies
8. Google Analytics
9. Google Ads Conversion Tracking
10. Opting out
11. Children
12. Exercising Your Rights
13. Links to Other Web Sites
14. Changes to this Privacy Statement
15. Contact Us
1. Personal Data Collection
You are not required to provide any personal data as a condition of using our Website. Where you submit personal data to us, Ascensia will use your personal data for the following purposes:
When you communicate with us via our Website or request a product or service, the types of information we may collect from you include: your name, age range, address, contact details, language preference and details of your communication or request.
2. Your Health-Related Information
Where you request a product or service from us, complete an online registration or webform or contact us with an enquiry or request, you may choose to provide us with your health-related information in order for us to respond to your communication or request, or to help us provide customer service tailored to your needs. This health-related information may include: your diabetes treatment, details of your blood glucose meter and other apparatus, and your measurement frequency
We will ask you for your explicit consent to collect and use your health-related information as described in this Privacy Statement, which you can withdraw at any time by contacting us at: dp_office@phchd.com.
The Reasons for Processing your Personal Data
To enable us to perform the contract entered into between you and us and for our legitimate business interests including for statistical purposes, we will use your personal data:
For our legitimate business purposes relating to direct marketing, and where required, on the basis of your consent, we will process your personal data:
In order to comply with local legal and regulatory requirements, we will process your personal data:
For reasons of public interest in the area of public health relating to medical devices, to conduct scientific research and/or for our legitimate business purposes, we may use and disclose to third party researchers statistical, aggregated, anonymised or de-identified/pseudonymised information (this is information from which Ascensia will remove personal identifiers such as name and email address) for the purposes of:
On the basis of your consent, we may process your health-related information (as outlined under “Your Health-Related Information” section above) to enable us to respond to an enquiry or other request you make when you contact us via our Website or to help us understand your needs so that we can better assist you, including in connection with your use of our Contour Diabetes App.
3. Marketing
We may contact you to tell you about products and services that we feel may be of interest to you or that are similar to those that you have already purchased or enquired about.
You may be contacted by us, Ascensia Diabetes Care Holdings AG, a distributor of Ascensia products, or by one of our selected partners, in each case where you have consented to receive these communications.
You may opt out of receiving our marketing communications at any time by contacting us at dp_office@phchd.com or by using the unsubscribe link in any of our communications.
We will continue to contact you for non-marketing related purposes where we need to issue a field corrective or safety notice, or where we need to send certain information to you under a legal, regulatory, or ethical requirement.
4. Sharing your Personal Data
We do not rent or sell your personal data to anyone. Ascensia may share your information with:
We may also disclose your personal data where required to respond to authorised requests from government authorities or where required by law, including for national security. Where we are required by law, we may also disclose your personal data where it is necessary to enforce or apply our Website Terms and Conditions, this Privacy Statement or other agreements, to investigate or protect the rights, property or safety of Ascensia and our group companies, our products and services and our customers, distributors or business partners or to prevent or take action regarding illegal activities or fraud, situations involving potential threats to the safety of any person or as evidence in litigation. Your personal data may be subject to foreign laws and may be accessible by foreign governments, courts, law enforcement and regulatory agencies.
5. Storing your Personal Data
Residents of the European Economic Area (EEA), United Kingdom, or Switzerland: : Your personal data will be stored on servers located in Europe. In exceptional cases, your personal data may be transferred to Ascensia Diabetes Care US Inc. located in the United States. We may also transfer personal data to a service provider located outside Europe, including where required to fulfil an order, administration of an enquiry or request you make via our Website or the provision of support services. Such countries may have different levels of data protection than those that apply in your country of residence and where we transfer personal data, we have entered into arrangements to protect the personal data.
Ascensia will store your information for as long as we have to by law, and where there is no legal requirement, we will only store it for as long as necessary to fulfil the purposes for which it was collected, as described in this Privacy Statement. To determine the appropriate period for storing personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we hold your personal data, and the applicable legal requirements.
6. Keeping your Personal Data Secure
Ascensia implements appropriate administrative, technical and physical safeguards to protect the confidentiality, integrity and availability of your personal data. We will use strict procedures and security features, including cryptographic techniques, and take all steps reasonably necessary to ensure your personal data is handled securely and in accordance with this Privacy Statement.
Although Ascensia will do its best to protect your personal data, we cannot guarantee the security of your information transmitted via our Website and any transmission is at your own risk.
7. Use of Cookies
We use cookies and similar technologies. These are small data files that are sent to your browser and placed on your computer's hard drive when you visit a website. The information the cookie contains is set by a website's server and it can be used when the user visits the website. Cookies are designed to remember things that an internet user has done on a website, which can include putting products in a basket, logging in, or clicking on links.
We use the following cookies on our Website, as described in more detail below:
| Cookie Name | Description |
|---|---|
| OptanonConsent | This cookie stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. |
| OptanonAlertBoxClosed | This cookie is set after visitors have seen a cookie information notice, enabling the website not to show the message more than once to you. |
| x-ms-routing-name | Microsoft Azure sets this cookie for routing production traffic. |
| __RequestVerificationToken | This is an anti-forgery cookie designed to stop unauthorised posting of content to a website. It holds no information about the user and is destroyed on closing the browser. |
| ARRAffinity | This cookie is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
| ASP.NET_SessionId | General purpose platform session cookie usually used to maintain an anonymised user session by the server. |
| ARRAffinitySameSite | This cookie manages session persistence in a load balanced environment. |
| __cf_bm | This cookie helps to manage incoming traffic that matches criteria associated with bots. |
| TiPMix | Used to track the load balancing of Azure cloud services to ensure user requests are distributed effectively. |
| mtm_cookie_consent | This cookie is used to record the visitor's consents to Matomo tracking and store cookie consent preferences. |
| Cookie Name | Description |
|---|---|
| _gid | This cookie is associated with Google Universal Analytics. It stores and update a unique value for each page visited. |
| YSC | This cookie is set by YouTube to track views of embedded videos. |
| ai_session | This cookie collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie. |
| ai_user | This cookie collects statistical usage and telemetry information for certain apps. It enables counting of the number of users accessing the application over time. |
| _ga_xxxxxxxxxx | Used by Google Analytics to identify and track an individual session with your device. |
| _ga | This cookie is associated with Google Universal Analytics and is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the Website’s analytics reports. |
| _pk_id* | This cookie is associated with Matomo, to help website owners track visitor behaviour and measure site performance. |
| _pk_ses* | This cookie is also associated with Matomo, to help website owners track visitor behaviour and measure site performance. |
| VISITOR_INFO1_LIVE | This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites. It can also determine whether the Website visitor is using the new or old version of the Youtube interface. |
| VISITOR_PRIVACY_METADATA | This cookie ensures that user privacy choices are respected when watching embedded YouTube content. |
| Cookie Name | Description |
|---|---|
| weird_get_top_level_domain | This cookie is set by Javascript code designed to work out the domain of the site. |
| Cookie Name | Description |
|---|---|
| __Secure-xxxxxxx | This cookie is associated with Google and is used to track browsing activity across websites and build a profile of user interests to show relevant and personalised ads. |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| NID | This is a preference cookie used by Google to remember user settings and preferences. |
| _gat_UA-XXXXXX-X | Google Analytics cookie |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
Some of these are session cookies that may be used for anonymous identification of a website visit for technical purposes only. Session cookies are stored only temporarily during the browsing sessions and are deleted once the browser is closed.
We use cookies and similar technologies for the following purposes:
We also use cookies and similar technologies provided by other companies to collect web traffic information such as time, date, IP address, and browser, so that we can store your preferences and other information on your device and save you time on subsequent visits by eliminating the need to repeatedly enter the same information. In most circumstances the information captured cannot identify you as an individual. This data could possibly lead to your identification, but we do not use it to do so.
Facebook Pixel: In some countries we use Facebook Pixel to show you useful and relevant ads and to optimise our advertising. You can control how we use data to show you ads by using the tools described below.
8. Google Analytics: We use Google Analytics cookies to collect information and compile reports about how visitors use our Website, and we use this information to help us improve our Website. Google Analytics mainly uses first-party cookies which are not shared across different websites that you visit. The information that the cookies collect is mostly anonymous and includes the number of visitors to the Website, where those visitors originate from and how many times they have visited the Website. Google has published information in relation to Privacy and safeguarding data.
Google Analytics will collect but not store your IP address, which is a unique code assigned to every computer and device connected to the Internet. IP addresses are usually assigned in geographic blocks and may allow website operators to identify the country, state and city in which the computer or device is based. We may collect either the full or a portion of an IP addresses to help us identify the approximate location of our Website visitors. Google Analytics will also collect demographic and interests information, including age and gender, where available in the cookie.
Google Analytics also uses third-party cookies (such as the DoubleClick cookie) on websites where Google Analytics Advertising Features are used, such as Remarketing or AdWords. Our use of Google Analytics’ Remarketing feature allows targeted and relevant advertising to be delivered to you when you browse elsewhere on the internet. This feature can also work cross-device where you have a Google account and you have chosen to enable Google to associate your web browsing history with your account and to use information from your account to personalise advertising you see across the internet. When you’re signed-in to your Google account, Google will use your data together with the analytics data they obtain by the third-party cookies on our Website to serve better advertising on other websites you visit and based on your past browsing habits. In order to support this feature, Google will collect user’s Google-authenticated identifiers.
More information in relation to these advertising cookies can be found at http://www.google.com/intl/en/policies/technologies/ads/. You may opt-out of these features by visiting Google’s Ads Settings.
We also use Matomo to understand how visitors interact with our Website.
As part of providing our services to you, and where appropriate, we may use artificial intelligence such as machine learning for automated analysis, for example to assist customer support in providing responses more quickly.
9. Google Ads Conversion Tracking
We use Google Ads conversion tracking to track actions that people take on our website after clicking on one of our online ads. For example, with Google Ads conversion tracking set up, we can see which one of our Google Ads advertisements generates the most interactions on our websites.
To disable Google Ads conversion tracking, toggle off the ”Targeting Cookies” in the Cookie Preference Centre that can be found on our website.
10. Opting out
You may refuse to accept cookies by altering the settings on your internet browser (for example Internet Explorer, Chrome and Firefox). If you choose not to permit cookies some areas of our Website may not function properly or be accessible.
Most browsers are set-up to accept cookies automatically but you can deactivate the storing of cookies or adjust your browser to inform you before a cookie is stored on your computer. You may also use self-regulation programs available in your jurisdiction to manage the way that companies other than Google advertise to you, such as Your Online Choices.
We also analyse how users interact with the Website without using cookies. You may still ask us not to aggregate and analyse the actions you take on the Website. Although this will prevent us from learning from your interactions with the Website, and creating a better experience for you and other users.
We do not use any personal data about you, or anyone else, to do this cookie-less analysis but if you would like to opt out, please untick this box:
11. Children
The services on our Website are for a general audience and not directed at children under the age of thirteen. Accordingly, we do not knowingly collect personal data from children under age 13. If we discover that a child has provided us with personal data online through our Website, we will take reasonable steps to delete this data. If you are a parent/guardian with any concerns regarding your child’s personal data in connection with our Website, please contact Ascensia at dp_office@phchd.com or by post to Ascensia Diabetes Care Holdings AG, Peter Merian-Strasse 90, P.O. Box 4052 Basel, Switzerland.
12. Exercising Your Rights
Residents of the European Economic Area (EEA), United Kingdom, or Switzerland:: You have the right to: (a) request access to the personal data we hold about you; (b) request we correct any inaccurate personal data we hold about you; (c) request we delete any personal data we hold about you; (d) restrict the processing of personal data we hold about you; (e) object to the processing of personal data we hold about you; (f) make a complaint about a breach of your data protection rights and/or (g) receive any personal data we hold about you in a structured and commonly used machine-readable format or have such personal information transmitted to another company. We may ask you for additional information to confirm your identity and for security purposes, before disclosing information requested to you.
Where you have been asked to consent to use of your personal data, we will provide you with an opportunity to withdraw your consent. You can withdraw consent by, for example, contacting us using our contacts details below. Any withdrawal of consent will not affect the lawfulness of the processing based on your consent before the withdrawal.
To exercise any of your rights in connection with your personal data, please contact Ascensia by email at dp_office@phchd.com or by post to Ascensia Diabetes Care Holdings AG, Peter Merian- 10 Strasse 90, P.O. Box, 4052 Basel, Switzerland. We want to work with you to resolve any complaint about our use of your personal data. You can make a complaint by contacting the Data Protection Officer, using the details below. If you are not satisfied with how we handle your complaint, you can then complain to the UK Information Commissioner’s Office.
13. Links to Other Web Sites
Our Website may contain links to other third-party websites that are not governed by this Privacy Statement.
Links to other websites are provided for information only and do not constitute endorsements of those other websites. Ascensia and/or its affiliated companies are not responsible for the content of links or third-party websites and do not make any representation regarding their content or accuracy. Your use of third-party websites is at your own risk.
14. Changes to this Privacy Statement
Any changes we make to our Privacy Statement in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy Statement.
15. Contact Us
Questions, comments and requests regarding this Privacy Statement should be addressed to the Data Protection Officer at dp_office@phchd.com or to Ascensia Diabetes Care Holdings AG, Peter Merian-Strasse 90, P.O. Box, 4052 Basel, Switzerland.